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Pay per click is great! But it's so much work.


You can't or don't want to manage all your own pay per click campaigns? Understandable. It requires a specific skill set and you have to stay on top of it.


But how do you find a good pay per click (PPC) professional? What questions do you ask ahead of time to make sure you get the right consultant?


I do this for a living... so I can tell you from the inside what's required.


7 Important Pay Per Click skills and characteristics:


* Obsession with metrics and split-testing
* Good copywriting skills
* Strategic Cheap Air Max Zero Ultra Moire CH Triple Black , process-oriented thinking
* Organization, attention to detail, reports to client
* Having the adwords qualified marker helps, because it shows you can pass the test and are willing and able to spend a small amt of money to get it
* Ability to do custom work on landing pages is nice too- quicker turnaround for what's needed
* Track record of positive results


7 Questions to Ask Pay Per Click Management Candidates


1. How do you work with metrics? What do you look for? What are numbers do you aim for in CTR, CR and ROAS?
2. What kind of copywriting and sales writing experience do you bring to the table?
3. How do you think through the advertising process for clients (from prospect to sale) in terms of your PPC campaigns?
4. How many split tests do you run and how do you keep track of them all?
5. Are you an adwords qualified individual or company?
6. Can you do HTML Cheap Air Max Plus TN Ultra Limit Jade White , CSS, javascript and graphics for custom landing pages where it would be optimal?
7. What results have you achieved for other companies? Who can I talk to about it?


The 7 Kinds of Answers You'd Like to Get to Those Questions


1. Monitor the stats that Google provides and any others we can gather from client sites. Increasing click through rate (CTR) by split-testing ads is important to lower cost per click (CPC) and thus increase return on ad spend (ROAS). Improving product page conversion rate (CR) is also important to increase ROAS. Good target numbers: CTR 3-10%, CR 3-8%, ROAS 5:1-10:1


2. Have written for the web, particularly to increase sales. Have communicated about a variety of topics- experience turning jargon into everyday language. Direct marketing experience a huge plus.


3. The right keywords are the crucial starting point. Target audience Cheap Air Max Plus TN Ultra Amry Green Rice White , general category, brands, industry jargon and more must be investigated to find all possible words customers use to try to find you. Reviewing keywords in terms of closeness to buying decision (as opposed to information gathering searches) helps decide which ones to use or bid higher on. Ad must reach customer mind and pull them through click to landing page. Landing page must reflect the specific wordsideas in the ad that stimulated them to click. Landing page must also turn this interest into buying desire and ask for sale.


4. Optimal to run 2 ads split-testing per adgroup until you plateau above 5%. This includes checking all minor variations on best ad. Inspiration for new angle (big idea) should be tested at plateau points. AdWords will save previous ads but not date ranges tried- diligent recording of tests and results in excel clarifies what has worked and hasn't. Good reference for future tests.


5. Yes.


6. Yes.


7. Should have started campaigns from scratch and achieved positive ROI, desired ROAS. Should have optimized campaigns to much higher ROAS.


I recently attended a metaphysical lecture facilitated by Guy Williams, a friend of mine who also happens to be a minister of Religious Science. After the lecture Cheap Off-White X Air Max 90 Ice Trainers All White , Guy opened the floor for prayer requests, and one of the attendees asked for healing for a family member who was experiencing a significant health crisis.


In the course of the discussion, Guy asked if the attendee was certain that her family member actually wanted to heal, observing, ?Most people don't really want to heal. Most people just want to stop hurting.?


Once again Cheap Air Max 90 Ultra 2.0 Essential Triple Black , an off-hand comment by Guy Williams completely rearranged the furniture in my head. (If you'd like to see the results of some of Guy's other off-hand comments, check out The Relationship Handbook: How to Understand and Improve Every Relationship in Your Life. The sections on forgiveness and anger are both inspired by Guy's wisdom).


Most people don't want to heal. Most people just want to stop hurting.


Most of us want to wave a magic wand and make the pain go away. Most of us focus on treating the symptoms: we'll take pills, injections, or have surgery. We claim that we want to heal, but we rarely choose to heal. We remain motivated as long as we're in pain Cheap Air Max 90 Ultra 2.0 Essential Triple White , and once that pain has become bearable or manageable, we choose to return to our normal lives.


This is not healing.


For most of us, healing is a big, scary, and uncomfortable prospect. Healing requires that we do two very simple Cheap Air Max 90 Zoom IT Golf Triple White , yet incredibly unappealing tasks. First, we must accept that we are responsible for creating our own illness: Our thoughts, beliefs, choices and actions are directly responsible for the imbalance and dis-ease we are experiencing in our physical bodies. Second, we must be willing to change our lives and eliminate the thoughts Cheap Air Max 90 Zoom IT Golf Pirate Black , beliefs, choices and actions that created and supported the imbalance and dis-ease, replacing them with new choices that support balance and health.


The process of healing really is very simple, and if we break it down into small, manageable steps Cheap Air Max 270 Trainers KPU TPU Black White , following the process can also become easy as well. As with most challenges we encounter during our human experience, healing requires that we first become familiar with and learn how to master our egos.


THE CARE AND FEEDING OF THE EGO Let's begin by remembering who we truly are. We are each whole and complete, eternal, multi-dimensional beings, individualized aspects of All That Is. . Cheap Nike Shoes China [url=http:/